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This web site lajollastar.com has the following in the web page, "Is the latest concept in luxury car service." We noticed that the webpage also stated " Based conveniently in La Jolla, we are commited to providing you with exceptional, on-time service in comfort and safety." It also said " Our chauffeured fleet of Mercedes-Benz and Lincoln sedans, crossovers and SUVs will take you there in style, no matter where you want to go. Next time your busy life style requires personal attention please consider La Jolla Star Transportation for your car service needs." The header had Luxury transportation as the highest ranking optimized keyword. It is followed by chauffer, limo services, and limousine which isn't as ranked as highly as Luxury transportation. The next words lajollastar.com used was La Jolla. Del Mar was included but will not be understood by search engines.